Color Meaning & Psychology

I. THE SEMIOTICS OF COLOR

se·mi·ot·ics (sēmēˈätiks): the study of signs and symbols and their use or interpretation.

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Below are a few links on the semiotics of color. These resources are helpful when trying to understand the complexities of the meaning of colors and the messages they have the potential to convey.


II. COLOR & CULTURE

Introduction to Color & Symbols in Different Cultures

A Kinetic Typography comparing the different meanings of colours within different cultures. (colors&symbols)  

Color, Culture, & Info Graphics

This is an interactive chart that allows you to pick an emotion and see what colors area associated with it in which cultures http://www.informationisbeautiful.net/visualizations/colours-in-cultures/

Cultural Considerations in Color & Design

http://www.webdesignerdepot.com/2012/06/color-and-cultural-design-considerations/

Avoiding Insult & Injury When Using Color in China 

http://allegravita.com/2011/01/17/color/

More on Color in China

http://www.illuminantpartners.com/2011/01/17/color/ 

The Colors of Religious Traditions

Signs & Symbols in Christian Art

Meaning of Color in Medieval Christian Art

Medieval Colors: Red, Blue, White, and Gold

Color Symbolism in the Bible 

Christian Symbology 

Symbols in Christian Art - The Symbols Dictionary  

Rothschild Prayer Book 

The J. Paul GETTY MUSEUM of ART

The Making of Manuscripts

  • Watch this video to learn how these Medieval hand made books were created.

Book of Kells 

The Secret of Kells

Meaning of Colors during the Renaissance 


III.  COLOR PSYCHOLOGY

Color Psychology & Purchasing Influence  - Color psychology can increase website conversions since it has a huge influence on our mood and emotions and eventually impacts our behavior. This research showed that 90% of all product assessments have to do with color, meaning that businesses can use the psychology to influence how consumers form an opinion about a product. Lissette Padilla and Mark Sovel discuss how to use the right color in the right way in order to impact human behavior, in this clip from the Lip News.

Artist Liz West Captures a Rainbow Inside the Bristol Biennial

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http://www.thisiscolossal.com/2016/09/artist-liz-west-captures-a-rainbow/ 

"Liz West is no stranger to multi-colored environments, previously covering the floor of an historic UK church with dazzling reflective orbs. Her latest project, Our Colour, is located at this year’s Bristol Biennial and gives the audience the feeling of being dropped into the center of a rainbow by flooding a long hallway with a series of gel-filtered lights. The work changes from a deep violet to an ecstatic red, allowing one to traverse through an immersive collection of colors.

The installation was designed with a human’s psychological and emotional response to color in mind, as West consulted experts in human perception during the development of the work. While observing the audience’s reaction to the piece she has learned that often after traveling through the spectrum of colors they return to the color they find most comfortable—pausing a moment to absorb their favorite shade."

Color Semiotics by  Christian J. Faur: Colors and how they can express coded information is an area often focused on in field of design, art, physiology and philosophy.


V. CONES & RODS & SO FORTH - COLOR & BIOLOGY

AESTHETIC SCIENCE OF COLOR (October 16, 2009) Stephen Palmer, UC Berkeley Psychology, discusses his research on how humans think about, associate and react to color to demonstrate that it is possible to study the science of aesthetics.

HOW TO EXPLAIN COLOR TO SOMEONE WHO CAN'T SEE

How do you explain color to someone without sight? It’s a challenge that renders all the normal visual frames of reference completely useless — you can’t say that green is the color of grass, or blue is the color of water, because they haven’t seen those things. ('The Science of Us' explains at this link)

COLOR ME BEAUTIFUL - This video is funny, awkward, and kinda wonderful too! Enjoy discovering your color season as you assess your skin's overtones, and hair color. As usual, I am not sure how helpful this really is, but it is a good discussion of warm/cool contrasts. Watch to the end to discover your clothing personality too!


VI. THE DEER HUNTER

Spectrum Songs: This band did a project a few years back, creating songs to sound like colors! Listen on Youtube


VII. 1966 Chromophobia

Animation by Raoul Servais. Saturated color is used here didactically and persuasively as freedom, innocence, expression, diversity, individuality and music, against the conformity, violence and fascist power of the black-white-gray. https://www.youtube.com/watch?v=F3mPPlDdSKA